Promote Your Blog
Submit to blog directories
There are a million out there – do a simple Google query for blog directories and start submitting. Ideally, you’ll submit to directories featuring other blogs about
your topic. Don’t submit to a directory that doesn’t accommodate your specific niche. Read the directions carefully – sometimes they only want your RSS feed
URL, and not your blog URL.
Blog frequently
Fresh content keeps both the Search Engines and human visitors coming back to your site. Without fresh content to call the spiders, your blog will get
crawled and indexed infrequently, making it more difficult to get your pages and posts to rank.
If you cannot commit to at least two posts a week, a blog is probably not going to be very successful for you. After adding two posts a week for a few months,
you can probably back off to one post a week, but fresh content is what a blog is all about. The more, the better.
Socialize your blog
These actions all make you a part of the blogging community and encourage other bloggers to link to you.
Use social sites like MyBlogLog to network your blog. You can search tags for other blogs with related topics and join communities with bloggers who have similar interests.
Provide ways for others to promote your blog. Place buttons on your site making it easy for readers to bookmark your site, tag it as a favorite, or vote for it on other sites, like Digg, Sphinn and StumbleUpon.
Join the conversation. Write posts on your blog commenting on interesting topics on others and link to them. Comment on other blogs and email people who may be interested in your topic.
Use Trackbacks. When commenting on posts on other blogs, you can sometimes leave a trackback to a post on your blog which has related subject matter. While this feature is not always enabled, you should take advantage of it when it is and when your post is truly relevant and adds to the conversation.
These links are valuable, even if they are no-followed, because they may draw the blogger and his readership onto your blog and into your community. This may result in links from elsewhere, such as blogrolls.
Use feeds. Submit your RSS feeds. Subscribe to other feeds. Place tools on your site that make subscribing to your feeds easy:
We recommend managing your feeds via Feedburner. This has been purchased by Google and is now a free and robust way to track and analyze who is subscribing to your feeds and what is attracting them.
Become a resource
Nothing gets people to link to you better than fresh, unique content that is entertaining and/or useful. Think about your recent searches on your topic. Did you find useful information? If it was less than informative, chances are others have had the same experience. Provide the missing information in your blog and let people know you’ve done so. Submit the information to various niche web sites and talk about your posts in the forums you belong to. Great resources often get placed in Top 10 lists or Best Of articles, which can make them even more popular and linkworthy.
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