Superior SEO Functionality
SEOs are enamored with WordPress because it allows them to perform Search Engine Optimization functions that most of the other blog platforms do not support. This includes elements like title tags, meta descriptions, related posts, optional excerpts, and other easy ways of making the Search Engines clearly aware of your content and what it is about.

Everybody wins with WordPress
The open source platform of WordPress encourages web developers from any corner of the world to contribute to its look and functionality by creating their own themes, plug-ins, and widgets or by improving upon those others have released. Anyone may then use them at no cost and make them better, if they can. This has created a culture of continual improvement and upgrading of all things WordPress.

Wordpress.Org catalogs these improvements and makes them available to everyone. Consequently, the platform continues to grow, contributing web developers gain recognition and links, SEOs get tools to help them with their jobs, and bloggers get web sites which rank well in the Search Engine Results Pages for relevant terms.

WordPress works for non-technical people
The platform is completely web based, and you can build and maintain your site within a simple browser window. This alleviates the need to buy and learn expensive software programs, like Dreamweaver.

Pages on your conventional site can be set up as blog pages, or you can design your entire web site with WordPress. Even if you have a professional do the initial design work, you can add pages, edit pages, add videos, change photos, install new plugins, enable RSS feeds, and add social media voting buttons yourself. Here are some examples of websites which use WordPress exclusively for their website, including content management:
Navarre Properties – Navarre Beach, FL Condo & Home Rentals

 

 

Mountain Property Management - Jackson Hole Vacation Rentals

 

Hotel Elements – a San Jan Islands Hotel in Washington State

 

 

There are excellent hosting companies who will load WordPress onto your domain for you, making it super simple for non-techies to get their blog set up. Try BlueHost or HostMySite for inexpensive options.

WordPress has an excellent support and resource base across the web makeing it easy for web design novices to learn more and to find help with building their blog. Some great resources we use are Lorelle on WordPress and also the Wordpress.org Support Forum.

Tags: blog, Dreamweaver, RSS, Search Engines, SEO, WordPress